How To Choose A Broker To Open A Demat Account Online?

A Demat Account is necessary when you wish to invest in Equity, Mutual Funds, Non-Convertible Debentures (NCDs), Government Bonds and the likes! First things first, what is a Demat Account?

Demat Account/Dematerialized Account acts like an online vault for the securities you have purchased. Your Demat Account is managed by a Depository. There are two in India – National Securities Depository Ltd (NSDL) and Central Depositories Services India Ltd (CDSL). However, it is important to mention that you cannot directly open a Demat Account with the Depository, you have to do so with a Depository Participant. A Depository Participant or a DP could be a Broker, Financial Institution, Bank, etc.

In this article, we’ll focus on the things you need to consider when opening a Demat Account with a Broker. Why Brokers? Because given the nature of the Demat, a Brokerage firm offers a plethora of associated services, as compared to a bank or any other financial institution.

Let’s get down to the factors you need to take into account when choosing a broker to open a Demat Account online.

The Type Of Broker Yes, the ‘broker type’ is important and there are two kinds that you can open a Demat Account with. A Full-Service Broker and a Discount Broker.

A Full-Services Broker provides you with a set of integrated services that facilitate a seamless investing or trading experience across the capital markets.
A Discount Broker, on the other hand, provides you with a trading platform and a flat brokerage charge.
Ideally, a Full-Service Broker is well-suited to both a beginner and an expert in the stock market, since they provide additional services like Research Calls, Relationship Managers, Call and Trade Facility, and Trading Platforms, in addition to many others.

What Are The Charges?

There is the Custodian Fee, Demat AMC Charge, Account Opening Fee; which are naming the standard few. These charges may vary from broker to broker and are nominal in most cases. A thorough comparison is advisable before you commit to opening a Demat Account with a broker. Another fee is the Brokerage, which is levied on your trade transactions. When you look at it, normally a discount Broker will charge less as compared to a full-service broker. This is so because the Full-Service Broker also provides you with a full set of comprehensive services to make your investing journey more convenient. Have a go at the services offered by the Full-Service Stock broker before you decide to call the shots on whether it is well worth it or not based on brokerage.

Are They Supportive? Yes, it is an important criteria. When it comes to matters of money, no one likes to be kept hanging. A good support team is crucial when choosing a broker to ensure that at any time when nuisance strikes, you are backed up and well at that. Apart from looking at the support team ratings and feedback, have a look at what mediums the support is provided on. Phone, chat and email sound good; but a local office, a dedicated relationship manager or a back end support team takes top place. It may be just the right answer to your woes.

Is The Trading Platform Feature-Rich?

Check if the broker provides you with a trading platform that is compatible with the device of your choice. No one likes hiccups in the middle of a mindful trade. The second thing to check off your list is the features. Innovation is necessary, and you must look at the features that enable you to have a simple or convenient trading experience, rather than unnecessarily complicate stuff. UI is extremely important, check to see if it is clean and easily navigable. Does it have hands-on features that keep you updated about your portfolio, price and orders at all times? Does it make the whole experience easier? Does it provide the necessary data that may help you make informed decisions on one platform? Asking yourself these questions is important, before you take the first step to open a Demat Account.

How does Business Incubators Work?

According to the International Business Innovation Association (InBIA), there square measure one,400 business incubators within the U.S. With such a large amount of programs around the country, you’ll be inquisitive about the role of business incubators. What do they provide young entrepreneurs, can} connection one be a strategic move for you? This guide will offer you a summing up of the business apparatus model and teach you the way to inform if a business apparatus is correct for your business.

What Is a Business Incubator?

Business incubators square measure specially designed programs to assist young startups to introduce and grow. they sometimes give workspaces, mentorship, education, and access to investors for startups or sole entrepreneurs. These resources enable corporations and concepts to require form whereas operative at a lower value throughout the first stages of business incubation. Incubators need an associate degree application method to affix and frequently need a commitment for a particular quantity of your time.


Business incubators are around since the Nineteen Fifties. Since then, they need to be evolved into several forms. whereas there square measure many forms of incubators, all of them share the common goal of promoting growth. Here square measure a number of types you’ll notice whereas checking out apparatus programs:

Academic institutions: several business incubators square measure to pass by universities or have tutorial affiliations. Some programs work with university students, whereas others settle for cohorts of young corporations.

Non-profit development corporations: each non-profit and government agencies use incubator company in India to stimulate economic development. These programs could specifically settle for corporations meshed toward public welfare.

For-profit property development ventures: Larger companies develop several incubators for varied functions. These programs could also be associate degree investment chance or some way to fund subsidiaries, develop technology, or notice partnerships.

Venture capital companies: Some risk capital firms establish incubators as associate degree investment chance. These incubators could invest in startups in exchange for equity or provide funding more within the program.

How Long Do Business Incubators typically Take?

The distinction between incubators and accelerators is that incubators generally follow a less rigid schedule and may be tailored to a business’s distinctive wants. These programs square measure like residencies with the additional advantage of instructional programming and mentorship. Consequently, the business incubation method will vary reckoning on your company’s wants. Generally, you’ll keep in associate degree apparatus for as long because it takes you to grow your business to a property level.

Pros of a Business apparatus

There square measure several advantages of a business apparatus for a growing startup. Here’s what you’ll gain by applying:

Save on rent: associate degree apparatus typically offers a coworking house at a coffee value. These programs enable you to save lots of on operative expenses whereas you grow your business.

Learn and grow: the most effective business incubators offer you access to a network of mentors, coaches, and academic programming meshed toward business innovation.

Find funding: associate degree apparatus usually provides you close up contact with venture capitalists World Health Organization might want to fund your concepts. Acceptance into an estimable program will impress investors and function proof of your skills and drive.

There square measure several advantages of coworking areas for startups. they permit you to require advantage of shared resources like utilities, saving on prices. you may even be during a prime location to meld minds and partner with different corporations.

Improve focus: Incubators provide a structured atmosphere that may assist you to immerse yourself in your work. whether or not you’ve got daily workshops or scheduled periods, you’ll establish smart work habits to urge your business off the bottom.

Spot Trading Vs Futures Trading: What’s the Difference?

Spot trading is based on on-the-spot price and decision making. It happens on the current market price of a currency or digital asset available to be bought/sold for immediate settlement. In a nutshell, the evaluation of the asset takes place on the current price, i.e., no past or future speculation involved. In spot trading, the ownership of the asset is transferred to the buyer from the seller immediately as per the contract terms.

Risk Factor: Spot trading is what-you-see-what-you-get kind of trading choices. Hence, there is no risk as the buyer and seller are informed of the outcomes.

The above image from PCEX Member (Panaesha Capital Traders) narrates the spot price of BCH (Bitcoin Cash), DASH (Dash), BTC(Bitcoin), ETH (Ethereum), LTC (Litecoin), XMR (Monero), and other top performing cryptocurrencies (in the INR, USD, USDT, and C2USD market). PCEX Member is a user-friendly, comprehensive, and secure cryptocurrency trading platform in India.

If a buyer wants to purchase a few BCH, he or she has to spend an equivalent value of fiat or regular currency. At the time of taking the above snap, the seller has quoted the best bid price for BCH as INR 38,120 and he or she has 1.8 coins to sell out. The best ask price or the highest price quoted by any buyer was INR 38,129. So, the buyer willing to purchase the asset has to pay (38, 129×1.8), i.e., INR 68,632.20.

The highest and lowest spot price of any asset is made available by the exchange platform to help investors with their decision making.

Futures Trading

Futures trading is based on a future price of the digital asset, and the decision to go into such a trading agreement is purely ruled by one’s speculation. The buyer and seller entering into the futures contract have an opposite view regarding the performance of the asset in question and that serves the match-making ground.

Banking on the Futures price on the expiry date, the buyer accepts the contract and deposits token money commonly referred to as margin rate into the exchange to buy a certain lot size of the given asset. This token money is defined by the exchange i.e. Panaesha Capital Exchange. The deposit is accepted in any Fiat currency (any currency that is issued by a government) including USD. The exchange validates the claim to enter a futures contract by examining the account of the prospective buyer.

The spot price has an impact on the futures price and both go in tandem generally. Once the contract is initiated, the token money is locked with the exchange.

The current price of the asset on the date of expiry or termination of the contract defines the profits and losses of the investors – buyer and seller. If it goes beyond the price what was at the time of contract making, the buyer benefits and sellers loses. On the drop of the asset price, the buyer loses and the seller makes the equivalent profit.

Risk Factor: A substantial risk is associated here as neither of the parties involved in the trade knows the future performance of the asset. They are just betting on their views and logic, which may prove right or wrong.

What if the speculation of the buyer of a futures contract proves wrong and he or she incurs a loss beyond the token money submitted? As the asset value of the purchased token size, based on the futures contract price, dips below 75%, the buyer receives an alert from the exchange regarding the same. The exchange asks for the payment to keep the contract active. If the user doesn’t honor the payment request, the contract is squared off, and the buyer gets automatically removed from the contract.

How does PCEX Member or any other asset exchange platform make a profit out of spot or futures trading? It’s obvious that no business or platform can survive without profit. Whether traditional or virtual currency-based exchange – in both the scenarios, the exchange platform charges a commission for the trade from buyer and seller. Normally, the virtual currency exchange platform maintains low commission. Such a low commission rate provides an edge to the digital exchange platform over the traditional ones. New asset owners also pay a fee for listing their assets on the platform. Exchanges also raise funds through IEOs (Initial Exchange Offerings), STOs (Security Token Offerings), and ICOs (Initial Coin Offerings).

You Need a 21st Century Online Marketing Consultant

Choosing to invest in marketing consulting for your business, whether large or small and whether online or offline, is a wise move — provided you choose the right marketing consultant. Consultants who specialise in marketing in the 21st century need to have several qualities and skills, especially when it comes to online marketing. Read on for some skills to look for, when making your choice. 20th century marketing specialists who have not evolved just won’t cut it.


Search engine optimisation, the act of optimising your site so that search engines notice you, is essential in online marketing. Does your consultant know much about SEO? You need someone who has expert skills in navigating the complexities of things like: meta tags, permalink structure, blogging, site maps, and the like.

A skilled online marketing consultant can help you maximise the potential of search engines through organic indexings. Being organically indexed in search engines provides you with the most valuable source of traffic — traffic that clicks your link because they believe you have what they want.

Social Media

It’s not enough to be found on the search engines any longer. You need to engage your customers and potential customers otherwise you are missing out on opportunities to build brand loyalty and a following. A social marketing campaign is a great way to capture attention of people using the social sphere to influence their buying decisions. A skilled marketing consultant knows how to do social marketing to help you.

Competitive Analysis

When you market online, transparency is a fact. You can see what your competitors are doing and vice versa. A marketing expert knows how to do competitive analysis to help you outrank your competition and help you increase your market share.

Online marketing is the way of the future. Even if you don’t sell something on your website, you want your customers and potential customers to visit your website. Not only can it advertise and gain customers but you can use it for gathering business intelligence and making decisions that will help you keep your business model from becoming archaic.

Marketing consultants who promise results should be able to back up their claims with real results and help you navigate the complexities of areas such as: SEO, pay per click marketing, Google analytics, and social media optimisation. Before you outsource your marketing, be sure that you find the right individual to help you increase your chances of online success.

Be Free From Worries – Hire a Wedding Consultant

All people desire a perfect wedding. However, a wedding can never be successful without putting some effort to actualize it. It is very typical for an upcoming husband and wife to undergo hectic schedules just to patch up some things that are necessary for a wedding preparation. Although a preparation for a wedding can be so occupying, it does not mean that you will have to stress out yourself. Planning is the key for a successful wedding celebration.

Couples cannot disregard the pressure felt as their wedding is fast approaching. Well, it cannot be avoided that they will have to worry even the smallest detail of the wedding. As much as possible, they want it to be perfect and with no flaws. Wedding must be done with a vast quantity of time used for delving and planning. Some people find planning to be so intimidating. Others take it as a challenge and are so positive with the call, thus they see it as a kind of venture to comply.

How to plan a wedding? Modern brides have their own career and they are more exposed on how weddings are organized. There is no argument too if I would say that all brides want to make their wedding memorable. The average time required in planning a wedding is 200 hours and above. Some brides opt to appoint a skilled wedding consultant to facilitate their wedding because it offers an intelligent management on time and on money.

Why is it wise to invest on wedding consultant? Generally, hiring a wedding expert is one best way of utilizing a budget. Some brides may find it exaggerating thinking that it will cost them another ton of money. Ironic to what they believe, hiring a consultant makes an affordable cost for roughly any bride’s entire budget. Wedding consultants are often paid between 10-15 percent of the overall wedding expenses. Nevertheless, you will have a net savings ranging 10-15 percent when you have an association with skilled vendors. In this manner, it will be advantageous to get her services rather than doing it on your own. Hiring a consultant is not an extravagance. Nowadays, a wedding consultant has become significant personnel.

If you want to be freed from worry, pass the burden to someone more knowledgeable. Simply discuss with a wedding expert your preferred style, including your wishes and ideas for your wedding. Be specific with your allowable budget. It is also important that you inform her about your wedding date, reception venue, and any other partialities that you want to see on your wedding.

Another good thing about wedding consultants is that they can save significant amount of time in looking the appropriate vendors with the appropriate price. Because of her line of business, she had gathered enough access on proven vendors. It is the responsibility of a consultant to negotiate prices until it fits in your budget.

Knowing all the potential benefits that you can get in hiring a wedding consultant, would not it be justifiable enough to hire one on your wedding?

Outsourcing Consultant – A Necessity in Today’s Times

An outsourcing consultant is often a firm’s connection to the outsourcing industry. In an era when outsourcing is experiencing its full boom, it is easy to be overwhelmed in the maze of vendors. Although consultant fees sometimes clearly shows up as expenditure it is a small cost paid to reap long lasting benefits that cannot be accounted for by direct monetary benefits. There are tremendous logistics involved in signing a contract with a vendor for projects or specific functions. One needs an expert to help out in zeroing in on the right vendor, whose working style and fees suit the requirement.

The last thing a firm can afford is miscommunication with the outsourcing vendor. Many times deadlines have been missed and requirements not gathered properly. This is because of the communication gap between the firm’s management in one region and the vendor in another region. An outsourcing consultant who is well versed with the local industry, expertise and way of working could be the bridge in dealing with the vendors.

Often a vendor with seemingly lower charges per hour could end up as more expensive than one with a higher charges, mostly due to hidden costs and disclaimers. A consultant is the right person to deal in such matters and they could finalize the right vendor given the condition of the industry and the overhead expected.

Outsourcing consultant is also useful because of the wealth of data he/she possesses. They are experts on the industry with contacts everywhere. They are a one stop shop to know everything a firm needs to know from how many vendors are available for the given job, to what the rates are, what the common practices and unsaid rules are and how long it could take to finish the job. They could also help in chalking out the right timelines and hence strike a deal. For firms setting up offices, they are a huge benefit as the project requires varieties of vendors for various jobs and dealing with them could be full of hassles for those new to the region.

An outsourcing consultant could also be the problem manager for a firm who could usually sit onboard to deliver a time critical project. The consultant, with the expertise to deal with the resources from a vendor, is useful because of the trust factor that is bestowed by the firm and the vendor at the same time. Also the planning and two way communication augurs well for a project. The consultant brings accountability to the job as the results are important for their career and reputation. They are an essentiality when it comes to dealing with vendors that charge by the hour and are more concerned about the billing than the quality of the work.

All in all an outsourcing consultant is a must for any firm looking to outsource its work especially in uncharted territories. It’s a good cushion to reduce the risk of messing up with important projects on tight schedules, without putting much pressure on the top brass of the firm.

How to Start a Wedding Consultant Business

If you love planning magnificent events and enjoy the romance and flair of a wedding, becoming a bridal consultant may be a perfect career choice. A bridal consultant sees to the needs of a bride from the beginning of the planning process until the married couple rides off into the sunset. In order to start your own bridal consultant business, there are many things to learn.Step One:

Become an expert. Many Bridal Consultants worked within the wedding industry (bridal shop, flowers, and reception venues) before becoming a consultant, so they already have first-hand knowledge. Whether you are seasoned in the wedding world or you are new to it, it is important to know all of the quality vendors in your area. Build relationships with them by visiting their businesses and asking questions. Establish a network of your most trusted suppliers. The more business you send to your favorite vendors, the better service (and prices) they are likely to provide. Develop a database full of all wedding-related providers so that you can offer multiple suggestions to your bridal clients.

Step Two:

Study up on wedding trends, etiquette, and creative ideas. Read magazines and websites and attend bridal shows to remain up-to-date on your advice. Attend other weddings to add to your file of ideas and record any mistakes or problems that you can avoid or overcome in your own business.

Step Three:

Develop your people skills. Bridal Consultants must deal with hundreds of details and thousands of emotions to carry off an impeccable wedding celebration. Therefore, they must be skilled in dealing with people, offering solutions to problems, and navigating potential pitfalls. Overall they must work well under pressure.

Step Four:

Become an adept money manager. With an average wedding costing $20,000 or more, it is highly important for a new businessperson to be skilled at managing, and stretching, the bride’s budget. Using your newfound people skills, you will negotiate for the best prices and make a low-budget wedding look like that of an heiress. As a business owner, the bridal consultant must also be able to manage one’s own business finances.

Step Five:

Set your rates and plan your income. Most wedding coordinators make 10 to 15 percent of the wedding budget, but some operate on an hourly rate. An average wedding would take about 35 hours of coordinating. The wedding business is seasonal, so your main income will be earned from May through October. Many bridal consultants offer other party-planning services during the slow wedding months.

Step Six:

Build your portfolio with clients from successful weddings. Add letters of reference, pictures, and include all of the vendors used and decisions made. This will aid you in developing future events, but it will also prove your abilities to future clients.

Why Hire a Landscape Professional Consultant?

As a landscaped designer and consultant, people frequently come up to me with numerous questions regarding their garden problems and what they can do to solve them.

Since I tend to be a social kind of guy, I usually take some time to try and answer their questions for them on the spot, but most of the time it is best that I visit their home and see for myself what the underlying issues really are.

I often hear about the hard work they put into gardening, and the woes that seem to mount up every year, and how discouraged they become watching their lawn develop browning out areas, or how their rhododendrons suffer so much die back during the winter, or when should they cut back their deciduous shrubs because they are growing at a rapid rate and are becoming unsightly.

These are questions that have numerous causes as to why they develop in the first place, and oftentimes are difficult to answer in a simple few minutes of time spent in a grocery store parking lot.

Normally I suggest an on site consult so that I can see for myself the circumstances they are up against, and can come to some conclusion as to what the problem is, why it happened in the first place, and how they can remedy the situation themselves.

This is where my story begins.

Countless times, I find that people are intrigued with free information and think that gardening and planting should be simple to accomplish. but it’s not that simple. It involves lots of hard work and lots of research in planning and executing the final results.

I try to convince people that a quick consult will save them time, effort, and money in the long run, however when it comes to talking money, all of a sudden the garden isn’t such a project after all.

I shake my head in amazement at how they can be so concerned about their gardens and property, but when there is a price tag attached to information, they become squeamish and shy away from making any sort of commitment to the solution of their troubles.

So, they go on their way and who knows what ever happens.

At that point, I have given them about a half hour of free time and come away without any compensation for my experience and knowledge as a horticulturist.

What are people thinking when they approach an expert and begin loading them down with questions, then walk away free as a bird not offering any compensation for the time that I have spent with them? Do people not understand that as an expert in my field that this is my life’s work and what I depend on for my income?

Folks, landscaping is a science, an art form, and a tangible end product that results from experience and sensitivity to the special environment of your home in particular.

Every property owner has different issues that can propose future problems if not approached properly. Every land form and property changes from one yard to the one next door. It is not a wise decision to make, that any plant will work, or I can grow what I want and I expect it to grow. Not so…

You need to make proper decisions as to what will grow in your yard. Are there any land formations that could possibly cause drainage problems and cause my birch tree to die unless I rectify the problem?

These are questions that can be answered and should be answered by an expert, one who knows for certain if and what your yard will accommodate for plantings and design.

I speak with people all the time about consulting a professional, be it myself or someone else in the field, which can solve issues before they happen.

When making a consideration to spend a large amount of money, anywhere from a couple thousand dollars to a much larger amount of money on their yard, does a couple hundred dollars for a design and consultation seem so outrageous to make sure the job is planned and planted properly to begin with?

Think of it as an insurance policy that unlike most policies, end at the end of the year and you have spent hundreds of dollars for nothing but assurance that your home or life will be protected.

This is an insurance policy that comes with expert advice and an on going relationship with an expert that can and will sacrifice time to answer your questions, simply because you made a wise decision to hire him in the first place.

With this said, you now have a landscape you can be proud of and will grow proportionately over the years. In 3-5 years you won’t be ripping your hair out because your lawn guy planted a 40 foot arborvitae in from of your picture window.

I would urge you, as a professional and one who cares about your home landscape, to consider consulting a professional consultant prior to hiring or deciding on someone to plant your landscape for you.

Chet Stentiford, horticulturist and consultant with over 30 years experience in the horticultural field.

As a member of the Massachusetts Horticultural Society and The Garden Club federation of Massachusetts, I have exhibited award winning gardens at the New England Spring Flower Shows in Boston and have been awarded numerous awards of merit including the Silver & Bronze medals of Merit for Garden Design Excellence.

Benefits of SEO Consultants That Offer Services As Experts

If time travel were possible, anyone who lived before the information technology age would marvel at the advances this technology has brought to us. It has become increasingly popular to buy items that you require from the Internet and pay for them online. You no longer have to make physical contact with your supplier. All you need to do is make your purchase, send the money and wait for the delivery.

Competition amongst businesses to be the winner of obtaining online orders has increased dramatically with the advances in technology. There are so many companies and individuals offering the same services or goods. The competition is no longer local, it is national or international. To make it in this highly competitive environment you must make use of the available online marketing strategies available. Amongst these is search engine optimization marketing. There are two available forms of search engine marketing: Pay Per Click (PPC) and Search Engine Optimization (SEO).

Many companies use the pay per click system but even more have realized the benefit of using the search engine optimization, especially when it is done by SEO experts or SEO consultants. SEO consultants alter the content of your website to better fit the standards of the popular search engines requirements. They may even go further to change the site coding and the external links pointing to your site. This is all aimed at improving the ranking of the website. By improving the ranking of the site, you increase the traffic to the site.

Although it may cost you a good amount of money to hire talented work for optimizing your website, it will not cost you a penny every time a visitor accesses your website having found it in search engine results down the road. The reason that talented providers charge a lot is because businesses are willing to pay a decent amount for someone that can improve online business long term. PPC advertising requires that you pay a certain amount every time a visitor clicks on your advertisement even if you don’t make a sale from the visit.

If you receive top ranking after hiring SEO consultants to work on your website, this ranking should last a while, or possibly for a very long time. This means that unlike other forms of advertising, SEO has long lasting benefits. It is therefore more cost effective since you only pay the SEO consultants once or monthly for their work but continue to enjoy the benefits of high ranking over a long period of time.

When people use search engines, they believe that the websites that appear in the results have been approved by the search engines. Using effective SEO consultants to perform SEO on your website will result in larger amounts of traffic and online business. People who perform the searches are more likely to trust the information they acquire from your website if it is has high ranking in the search engines.

Although attracting people to your website using SEO can take a while, the long term benefits of having SEO consultants perform your search optimization is worth the time and the money you will invest. In addition you can place advertisements on your site that will earn you money (such as Google AdSense) when people click on them.

How to Avoid a Disastrous Experience at the Hands of a Mentor-Coach-Consultant

Are you one of the many who is plumb sick and tired of working for someone whose I.Q. equals the calories in a lettuce leaf? For an organization that mouths promises about Promoting From Within, while having a dozen ads on Whose idea of a Good Company Person is an employee who sits for hours in fruitless company meetings, then spends the rest of their waking hours trying to get the actual work done? And who……well, you can put in your own words from here out.

The point is, you have lots of smarts, plenty of ambition and the energy to go with it. You even have a terrific idea for a business you can do from home, with little more equipment than your recently-upgraded, spiffy, speedy computer, your newish printer, and a few accessories.

What you don’t have is the marketing expertise or the technical computer knowledge that is essential to transform your idea into the money to live on.

You’ve read the hype on those websites that assure you that unless you know all about This & That & The Other essential skill, you’ll never make it in the commercial Internet world like Mentor-Coach-Consultant did by expensive Trial and Error. And you read the pages that describe all his mistakes, which culminated in his triumphant success and his $450,000-a-month-no-work-residual income.

Pages and pages of testimonials decorated with Smiling Faces assure you of the Mentor’s unparalleled professionalism and honesty and that the aforementioned Smiling Faces would never have succeeded without You Know Who.

And of course, only by getting The Person to impart his voluminous hard-won knowledge to you do you have the chance of a snail in a French restaurant to do anything but lose your shirt in the struggle to survive.

You sign up for the Free Newsletter, the Free Consultation and anything else that gives you hope.

Then start the phone calls. The first is from The Qualifier. That person’s task is to make certain that you feel moderately stupid–too stupid to find your way by yourself, but not too stupid to do it with the help of The Mentor-Coach-Consultant.

Also, to find out if you have the money to pay The Mentor-Coach-Consultant and henchpersons.

Then comes the By-appointment call from the Person Himself. From here on be on your guard; This person’s goood!

As a great believer in the real value of a good mentor-coach-consultant, I want to give you some thinking material to help you avoid the disastrous experience some of us have had.

If you have money to burn and total faith in everyone, this may not apply to you. If, however, you’re short on money or faith, and the project must be completed by a particular time, listen up!

1. Take notes and, if permissible, record every word of both the Qualifying Call and the following Sales Calls. You’ll be overwhelmed by the hyperbole and the promises and assurances, and will want to go back and check on what you think you heard, as opposed to what was actually said.

2. Before you pay money, get the specific promises and the specific steps of the project in an e-mail from Mentor-Coach-Consultant. This is imperative!

3. After you know the specific steps, request an e-mail giving a time-line for completion of each step. Most of the work will involve things you yourself have to attend to. Be willing to make a commitment for your part.

4. Find out if various parts of your project will be farmed out.

  • For example, if Your Mentor is to furnish you with a copywriter, find out who and how much experience he/she has and if he/she already has too many projects going.
  • Check to see if the Webmaster is experienced and has time to give your project the priority it requires.
  • E-mail those helpers and tell them your Completion Date and confirm that they’re able to make that date.
  • Go to the website of the Hosting Company and figure out what questions you need to ask regarding their service.
  • 5. If there’s to be coaching about marketing your site, be sure you’re going to actually have a site in time to apply the coaching advice! I was promised a completed and SEO’d e-commerce site in three weeks (believable because my webmaster friend did hers in four days.). This took 6 months! By the time my site was actually operational, I’d forgotten much of the un-applied information, and some of it was now obsolete.)

    6. Get a firm, e-mailed Date of Completion from the Mentor. Don’t let this slip!

    7. Just before the subject of the fee comes up take deep deep breaths, a sip of water (if you can swallow) and have your heart monitor close at hand.

    8. We’ll assume you survive the announcement of an amount of money that would keep you in house payments and organic food for 20 years.

    9. Now this is the hard part; you’ve got to negotiate payment so that you pay a portion of the fee as each step is completed. If the Mentor-Coach-Consultant will not do this, think very very hard before hiring this person. The few Mentors who are the Only Ones With the Solution are as scarce as wildflowers on a glacier–and may not exist at all.

    10. When Your Project is finished you may discover that you could really benefit by further services from Your Mentor. If that’s the case, be fair. Talk money again, and be willing to pay a reasonable amount. Even Your Mentor has house payments.

    I hope, dear Reader, that my unfortunate experience will help you avoid having your very own unfortunate experience.

    In some ways I lucked out. One of the people involved in my travesty took pity on me, and hung on ‘way past what was agreed upon for his part, freely giving me his time and his advice. The blessings of the Universe upon Shawn!

    Do keep in mind that most Mentor-Coach-Consultants are dandy people, essentially honest. But in their enthusiasm to increase their own incomes, they sometimes get carried away, promising this and that, and probably fully intending to produce whatever was promised. New opportunities pop up, though, and there’s never enough time…..

    And they’ve neglected to communicate the Completion Date to all the people involved in your Precious Project. Further, even though it is their responsibility, they also neglect to follow up on their Farmed-Outers to be sure that they’re not going to make a liar out of The Person by not doing their part of the Project.

    Help is a wonderful and often necessary part of life. Be sure that when you pay for it you get it!

    Live in wonder and joy!